Why Are Marketers Shifting Their Focus From QR Codes To NFC Chips

NFC (near field communication) chips have become the new buzzword for marketers across the world. With NFC chips, marketers feel that they can easily deliver product/marketing content to their target audience, and thereby give a big boost to their respective businesses.

What are NFC chips?

NFC chips pave the way for an easy wireless connection between a mobile device and an NFC tag. Although NFC chips are not something very new - their emergence dates back to 1980s - they have become very popular in the past few years as marketers see them as a brilliant way to deliver content from one device to another.

The word “near” in near field communication signifies proximity since NFC chips-enabled smartphones can communicate with NFC tags only when they are 4 cms or less  close to each other. Such a proximity ensures high security and privacy.

         Image source: www.makeuseof.com

  “NFC technology essentially converts smartphones into loyalty cards, single-tap location ‘check in’ devices, concert tickets, coupon carriers, contactless payment devices, transit tickets, and secure keys to access cars, hotel rooms, buildings, and computers—the possibilities are endless”, says Ruediger Stroh, executive vice president and general manager, Identification Business, NXP Semiconductors... Read Full Blog at- Why Are Marketers Shifting Their Focus From QR Codes To NFC Chips